How To Identify which are the Real Money Making Programs?
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Identifying the Real Money Making Programs that deliver on their promises, that you may feel are great fit for you have become increasingly difficult over the last few years!
It seems that there are high profile launches every day these days online. The reason for this may be that I am on many lists and have a great many friends in the online marketplace. So lets dig in. Shall we?
Since the FTC crackdown on saying that you will make “X” amount of dollars using a particular program has been outlawed. There has been a number of increased new trends to capture your attention and invoke your desire to purchase programs without coming out and saying you will make thousands of dollars by next week!
In this short article I will be introducing a few ways to identify what programs may be a great fit for you. I will be exposing a few major areas that I focus on when I see a program that looks like a great fit for me. I recommend that you use these guidelines as well so you can to identify the wheat from the shaft.
I received questions on countless occasions on this subject so I thought what better way to answer it then right here. I will expose my personal views and strategies on how I make the absolute best decision when researching the right info product for myself.
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Just the other day I received this from Dave:
“Hi Nick
I would like to get started but there are so many self gratifying con artists on the net that it’s hard to tell the good guys from the bad also cost is a factor.
Dave”
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In my experience the best way to identify the “Good” from the “Bad” products is to invest a little bit of your time and trying not to make a decision I will be sorry for later.
If you are new to online, you have many things working against you. But don’t fear I will expose the strategies that I use. Let me explain.
Many people act on their emotions instead of their intellect when making purchasing decisions. This is a proven fact! And YES I have done this myself!
This is natural, we are by nature driven by our emotions, and the people that write advertisements have known this and have been zeroing in on the emotions that invoke a buying decision since the beginning.
So, what are we to do to identify the Good from the Bad offers not only online but off as well?
It is very quite simple. We have to make a decision not to react on our emotions.
Here is what I do:
- I Sit down and say to myself that I am not going to be driven by emotion.
- Then I read the copy as if I were to read a book.
- I read it for entertainment and see how the copy draws me in!
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Lets break this down. Here is what I look for when I am interested in
purchasing a program or product:
- If the copy tells you nothing about what the product and its only goal is to invoke an emotional response then you may wish to pass on that offer and keep looking for a product that explains what you are going to receive.
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Keeping all the guess work out. If the goal of the sales page is to only show you how much money they (author) made and how much success they were able to accumulate but refrains from telling you what it is or what you will receive then perhaps that is a product you may want to think about.
-- Research the person of whom is the author, look for testimonials (look for stats, not just “Oh he is a good guy” or something like that). Really do your homework.
-- Make sure they have a guarantee and they have an easy way for you to contact them (nothing is worse than searching for a contact # when you are on a deadline).
-- Make sure the product is in your skill set, and is something that offers support if you need it. How many times have I purchased a program and the support lacked? Or I had to have specialized knowledge to do something that was not explained on the sales page. hmmm.
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And Finally, Make sure the Benefits outweigh the questions that are left in your mind after you have read the sales page.
Nothing is worst than having a nagging objection stopping you from purchasing a product. Really good sales letters will do what is called “Damage Control”. I believe the correct term used in the industry is called “Objection Handling” or “Defusing Objections”.
Briefly, “Objection Handling” is when the person writing the copy injects their own questions and or asks the product developer what are the Top 10 questions they are asked about their product and answers them on the sales page so the only decision you have after reading the copy or sales video is to purchase!
**Recap**
Remember the ultimate goal for a sales page is to convert a prospect into a paying customer. If you are purchasing a product online that only gives you the dream and its only design is to put $$$$ (dollar signs) in your eyes then I would think objectively when making your purchasing decision.
Be sure you are protected, make sure you are comfortable with the terms and what the ultimate outcome you will receive and this should keep you safe.
Hi Nick,
Thanks Mate, that’s a great article and well done it explains a great deal,as I am very new to this industry I find it very hard to find what is good and bad and who to trust and put my faith into and you seem to be one the the Good guys Nick,so once again thanks for such a great article.
regards
Andrew
You are very welcome Andrew! I am pleased you enjoyed it. Believe me that this area is one the biggest obstacles for many new onliners and us old timers! hahahaha
Look forward to more great articles like this on a weekly basis. Please send in your requests.
Great article Nick. I sometimes use a T Chart with the positives on one side and negatives on the other.
Like you I’ve made emotional decisions that didn’t work out. Some of these guys could sell sand in the Sahara if you don’t take a hard, objective look at what they’re offering you could waste alot of time and money.
Very cool T Chart comment! You just hit the nail on the head there. These copywriters are very good indeed.
One thing that I did not include in the article that you just reminded me of was the fact that, if it looks too good to be true it probably is!
However, on the other hand… Hype sells and if there is no hype then something chimes in the back of our minds that say “What no Hype? This can’t be that good then! Or This is a boring product!”
On the other hand… I have seen fantastic programs with zero hype that are some of the best programs I have seen. So, on that note, reading the offer page with complete objectivity is a must to find the diamonds from the coal!
Good article I would recommend going to forums related to the product and see if there are any actual reviews of it and what customers have to say about it. I use the Warriorforum product review section to get an idea if a product is worth buying or not.
Hi Nick,
Read your article. Its really very informative and useful for the beginners like me.
I request you to kindly list some of the genuine websites which provides online job without investment.
Thanks a lot.
Regards,
Rahul
Hi Nick
Good article. I find points 1 to 3 always being complied by all money making programs. I guess they know people are smarter these days because of the vast references the internet is providing. But yes, there are quite a number of these programs that doesn’t have that much support and some of the skills required in the package, or at least the softwares included in them are difficult to do without assuming that there are a lot of buyers who are starting from ground zero. This needs a special tutorial in it or video for them to be successful in the program.
Thanks for the article again. This is an important subject for newbies like me.
Kind regards,
arnie
Hello Nick,
very good article and I am going to re-publish it on my blog. I will of course have links to the original publisher.
Regards
Mario
Mario ..
I am happy you enjoyed this article! I had a great time writing it …
Please send me the link where you are republishing this article ..
Thanks
Nick
Good article with some fine suggestions. I also check the Warrior Forum. Those guys and gals are sharp.
Hi Nick,
Nice blog! I think one of the most important things to look for in any “opportunity” offering is anything that pushes the reader into hurrying his/her decision – you know – the “only so many copies left” or “only so many hours left”. Time and copy (of electronic downloads!?) limits are arbitrarily set and are often not true anyway.
Regardless, one should always do as you say – take the time to check out both the program AND the reputation of the author/owner.
Other good places to do your initial checks are:
1. ivetriedthat.com
2. imreportcard.com/
3. ripoffreport.com
I don’t like sounding negative, but having studied online opportunities and “gurus” for a few years (and falling for false sales pitches – insert embarrassed smile) I value your brand of advice, and hope others will pay attention before investing hard-earned cash.
I’ll link to you on my blog. It’s for those who have already made mistakes and includes links for reporting fraud.
Thanks,
Ann
Thanks Ann … Huge (Thumbs Up!)
Very nice comment! You offered some fantastic resources.
Nick
Hi Nick,
I am a complete NEWBIE to this and agree with Andrew above, WHO DO YOU TRUST THEY ALL WANT TO SELL THEIR PRODUCTS BUT THEY DON’T TELL YOU HOW TO GET STARTED.
Thanks,
Marion
Thanks Nick. I really needed this advice – I am still looking for a way to make money online and have been swamped by the hype. I have never yet found a way to get any of my questions answered about a “business” before having to sign up and pay. I have found this very frustrating. Also when advertising a business – most business owners never tell me that I will also have to invest in “b”; “c” and “d” in order for the business to work, so it actually will cost a whole lot more than the price they give.
I look forward to your next article. I have much to learn and can benefit from every tip. Thanks again.
Margaret. I will give you my bare bones start up cost.
1. You need an autoresponder to build a list and send messages to them on your topics.
2. You will also need a way to have your message seen by the world. You need hosting!
These are the bare bones you need. If you are on a budget and you feel you need additional information on topics that you are interested in implementing, do a search online, there is lots of information, you just have to find it.